Google review software for roofing companies
Roofing is the highest-ticket trade most homeowners ever buy, in an industry where storm-chasers taught everyone to be suspicious. Your Google reviews are the fastest way a homeowner separates an established local roofer from a truck that showed up after the hail. Yet most roofing companies collect reviews haphazardly — a handful from big installs, nothing from repairs — because between the crew, the adjuster, and the final invoice, nobody owns the ask. ReviewNudger owns it: when the final payment lands, the homeowner gets one text with your review link, every job, automatically.
Why roofers lose reviews they earned
Storm-chaser distrust taxes every estimate
Homeowners burned by fly-by-night operators check reviews before returning your call. A deep, recent review history is the cheapest legitimacy proof you can buy.
Long jobs bury the ask
Between contract, install, inspection, and insurance settlement, the review request falls through every time. Keying it to the final payment gives the ask a single reliable owner: the system.
Repairs never get counted
Full replacements sometimes earn a review; the $600 leak repair never does. Payment-triggered requests capture the high-volume small jobs that quietly build your count.
Works with the tools you already use
- When a Roofr job wraps and payment is recorded, a Zap fires the review request. See the Roofr integration →
- When a JobNimbus job hits your paid stage, the homeowner gets the request. See the JobNimbus integration →
- When the final QuickBooks invoice is paid, the review ask follows automatically. See the QuickBooks integration →
How it works
- Connect QuickBooks natively, or wire Roofr or JobNimbus through Zapier so your existing job pipeline becomes the trigger. Either way, the review request keys off the moment that means the job is truly done: the final payment.
- The homeowner gets one neutral request by text or email, after a delay you set — many roofers wait until the day after final walkthrough. If there is no response, an optional follow-up sequence tries again politely, then stops.
- New reviews sync to your dashboard with AI-drafted owner replies. Publicly thanking a homeowner and naming the neighborhood ("glad the ridge vent solved it in Maple Grove") is local-SEO fuel and legitimacy proof in one move.
Frequently asked questions
Insurance jobs settle weeks after the install. When does the ask go out?
Whenever the final payment is recorded in your system — that is the trigger. If the insurance settlement is the last payment event, the request follows it, not the install date.
We track jobs in JobNimbus, not an invoicing app. Can it still trigger?
Yes. JobNimbus (and Roofr) connect through Zapier: when a job reaches the stage you choose, the Zap tells ReviewNudger to send the request with the homeowner’s contact details.
Do you filter out unhappy homeowners first?
No — every eligible customer gets the same neutral request. Selective screening violates FTC rules and Google policy, and in roofing, where trust is the product, getting caught gating reviews is a reputation killer.
How many reviews should a roofing company expect?
Text requests sent near payment typically convert around a third of customers. A roofer closing 10 jobs a month can realistically add 3–4 reviews monthly — enough to double many local profiles within a year.
ReviewNudger is $29/month per location with everything included. The trial is free for 14 days and setup fits in one sitting.
Start your free trial · Questions? Email support@reviewnudger.com and a human will answer.