What each platform is
Birdeye
Birdeye is an experience-management platform for multi-location businesses and brands: review generation and monitoring, business-listings management across dozens of directories, surveys, social publishing, and brand-level reporting. Birdeye does not publish prices — its pricing page collects your details for a custom quote, and third-party pricing guides report entry plans around $299+ per month per location, typically on annual terms.
Thryv
Thryv is an all-in-one platform for individual small businesses: an AI website builder, listings across 60+ directories, review management, social tools on higher tiers, and a marketing center. Pricing is published — $99 per month Starter, $399 per month Signature, a custom-priced Amplify tier, and a 15% discount for annual billing — so a small business can read the price before talking to sales.
Birdeye vs Thryv at a glance
The third column is ReviewNudger — the option for businesses that mainly want Google reviews without a platform.
Which should you pick?
When Birdeye is the right call
Pick Birdeye if you manage many locations under one brand: listings that must stay consistent across dozens of directories per location, surveys, and consolidated brand-level reporting a marketing team will use. That scale machinery is what Birdeye actually sells, and a small-business suite does not replicate it.
When Thryv is the right call
Pick Thryv if you are one business that wants one vendor: a built website, listings handled, marketing campaigns, and review management together, at prices published on the website. For an owner replacing a patchwork of subscriptions, Thryv's bundle at a readable price is the honest draw.
The $29 third option: ReviewNudger
If what you actually need is more Google reviews — not listings, surveys, or a website — that is a $29 job. ReviewNudger can trigger one neutral review request from each completed payment in the software you already run, syncs new Google reviews into one inbox, and drafts replies with AI, at a published $29 per month per location, month-to-month. We make ReviewNudger, so weigh this paragraph accordingly; the table above stands on its own.
Where we stand on review gating
A note on review gating, because it matters when you compare tools: by default ReviewNudger sends every customer the same neutral request with the same public Google review link — no sentiment checks and no star-rating questions deciding who gets asked. There is one optional, clearly disclosed per-location mode that asks how the visit went first, and even in that mode the public Google review link stays available to every customer, including unhappy ones. Selectively suppressing negative reviews violates FTC rules and Google's review policies, so whichever platform you choose, make sure its defaults keep you on the right side of both.
Where we stand on review removal
A note on review removal, because it comes up in the same comparisons: ReviewNudger includes review protection, which can screen newly synced Google reviews for likely violations of Google's review content policy — spam or fake content, off-topic content, conflicts of interest, profanity, harassment, hate speech, exposed personal information — and flag what it finds with a plain-English explanation. It is advisory only and configurable per location: you decide which flags deserve action and report them through Google's own reporting tool. ReviewNudger never submits reports on your behalf, and whether a flagged review comes down is always Google's decision — so whichever platform you choose, treat guaranteed-removal promises with skepticism.
Competitor pricing on this page was last verified in August 2026, from each vendor's public pricing page where one exists and from third-party pricing guides where it does not.
Related comparisons and resources
Read the direct alternative pages, check the buying criteria, or review the plan before starting a trial.
Frequently asked questions
Both manage listings — what is the real difference?
Scale and surroundings. Birdeye's listings management is part of a multi-location reputation platform with surveys and brand reporting; Thryv's listings across 60+ directories come bundled with a website builder and marketing center for a single business. The right one depends on whether you are a brand or a shop.
Is Birdeye or Thryv cheaper?
Thryv is the only one you can price from its website: $99 per month Starter and $399 Signature, published. Birdeye sells through custom quotes, with third-party guides reporting entry plans around $299+ per month per location. Get the Birdeye quote in writing before treating the two as comparable.
Is Birdeye worth it for a single-location business?
Usually only if you need its specific machinery. Its packaging assumes multi-location listings and reporting needs; a single business that mainly wants review volume and a tidy profile gets there with far less product — and far less spend.
Do these tools avoid review gating?
Review gating — screening out likely-unhappy customers before showing the review link — violates the FTC's consumer-review rules and Google's policies regardless of which software you use. Evaluate every tool's defaults, and keep the public review link available to every customer.
Questions before you start? Email support@reviewnudger.com and a human will answer.