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ReviewNudger answers

When is the best time to send a review request?

By Wesley Wells, founder · Updated September 28, 2026

The short answer

Try the same day or next day after the customer has experienced the completed work, within appropriate contact hours. If payment is a deposit, delay the ask until after service. This is a practical starting point, not a measured optimum; compare outcomes for your business and stop reminders when customers act or opt out.

Start from completed work

The completed job is a useful scheduling reference because the customer can now assess the work. For a repair, that may be after the walkthrough; for boarding, after pickup; for prepaid work, after delivery. There is no verified universal response-rate curve showing that each hour of delay costs reviews.

Channel choice depends on permission, customer preference, and reliable contact details. A short text is convenient on a phone; an email allows more context. We do not have a controlled comparison proving that SMS always outperforms email or that email should only be a reminder.

A schedule that works for most service businesses

Anchor to the completed payment, not the appointment. Payment is the unambiguous end of the job — the work passed inspection and the customer signed off with their wallet. An hour or three after payment, or that evening, is late enough that the visit has wrapped and soon enough that the goodwill is intact.

Do not send while your tech is still in the driveway. A request that arrives mid-goodbye feels automated in the worst way. Even a thirty- to sixty-minute delay puts a beat between the human interaction and the message.

Then one follow-up, two to four days later, only if the customer has not acted — that catches the people who meant to and got busy, which is most non-responders. After that, stop. Later payments from a repeat customer should wait out a cooldown rather than restart the asking.

Times to avoid

Keep requests inside normal waking hours — roughly 9 a.m. to 8 p.m. local time is a safe window. A text at 6 a.m. or 11 p.m. wakes someone up, reads as spam, and burns the goodwill the request depends on. If a payment settles at midnight, hold the message until morning; those few hours cost far less than a bad first impression.

Start with the completion event and the customer’s contact hours. A weekend service can justify a weekend request, but preferences and working patterns vary. Compare similar cohorts before treating a day or hour as better, and do not change several parts of the workflow at once if you want to learn from it.

How ReviewNudger handles the clock

ReviewNudger sends one neutral review request by text or email after each completed payment, with a delay you choose and follow-ups you configure. Quiet hours are built in: set your window once, and any send that would land outside it is rescheduled to the next allowed time — a midnight invoice becomes a morning text without anyone thinking about it.

A repeat-customer cooldown keeps later payments from restarting the asks, and STOP replies are honored automatically. The point of automating the timing is that the best moment usually arrives while you are already driving to the next job — the system asks at the right hour so nobody has to remember. It is $29 a month flat with a 14-day free trial, and you can text the example to your own phone first.

Frequently asked questions

Is it too soon to ask before the customer has lived with the work?

For most services, no — the result is obvious immediately, and the review describes the experience, not a durability test. For long projects, ask at the final walkthrough and payment, the natural finish line. If a rare callback changes the story, the customer can always edit their review.

What about weekends?

A weekend request can be appropriate after a weekend service if it fits the customer’s permissions and contact hours. There is no single best weekday established here. Delay when the customer has not experienced the result or when your configured quiet hours require it.

When should the follow-up go out?

Two to four days later is a reasonable starting experiment for one optional reminder, within the same contact-hours policy. Use the permitted channel and stop when the customer acts or opts out. We do not claim a measured conversion lift from this interval.

Does the delay need to be exact?

No single minute is established as optimal. Begin with a consistent delay after completed work, respect contact hours, and review actual delivery and response. For deposits and prepaid bookings, the completion date matters more than the payment timestamp.

Make review requests part of your routine.

Set up in about 10 minutes. Requests go out after each paid job, follow-ups run on their own, and every review lands in one inbox.

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